If you’re using TikTok or Instagram to sell a product or service, or even for a non-profit, you need to make sure you’re properly licensing any copyrighted music. If you use copyrighted music without legal permissions from the copyright holder, you could be subject to legal repercussions.
If you’re an individual creator looking to monetize your content, you’ll need to ensure the music you use (and any copyrighted material for that matter) is properly licensed.
Otherwise, the copyright holder can either monetize your content, or take legal action against you.